Why Small Businesses Should Outsource Blog Writing

If you’re writing your own blog for your small business, you’re allocating valuable time that could be spent on other revenue-driving areas. Unless you’re also a skilled and passionate writer, a 1,000-word blog post could take you half a day or longer. A professional...

Where Did All the Journalists Go? (To Write Brand Content)

Here’s a real-world business scenario: You’re a marketing director, HR leader or other executive who needs a professional writer to create first-rate communications that resonate, compel action and forge connections with the right stakeholders or prospects. You’re on...

Creating a Socially Responsible Values Statement

Everything about your brand tells part of your story, whether it’s your mission statement or messaging shared through social media content. But the foundation for your brand is established in your values statement. Your values statement shows the public your...

Healthcare Marketing Content and Patient Engagement

As the healthcare industry shifts to value-based care, the emphasis on patient experience and patient choice have also amplified the importance of content marketing in keeping patients apprised of health services, changes to insurance coverage and other significant...

How to Write Empowering Social Media Posts

Your organization does great work and has important things to say. But how do you effectively convey your brand and your messaging to your followers — and prospects — through social media content? Here are five tips to establish a solid foundation for social media...

Why B2B Content Matters

Content marketing is one of the best ways for businesses to connect with their audiences, and it’s no different in the B2B world. Like consumers, businesses still need great content to help guide them through their customer journey. Great content also sets you apart...

It Pays to Give: Partnering With Nonprofits

Partnering with a community organization or other charitable nonprofit is not only rewarding, it offers opportunities to enhance your workplace culture and strengthen your bond with your audience. Partnering with a nonprofit organization is about more than charitable...

When Done Right, Short-Form Video Is No Longshot

Video content can be effective, persuasive and engaging, attracting audiences and expanding brand awareness, but only if done right. Here's how to do it.

You Need to Publish More Content; Our New Platform can Help

“You miss 100% of the shots you don’t take.” This quote is attributed to hockey great Wayne Gretzky, though its impact is easily felt off the ice and outside of sports: increased production leads to increased opportunity, which leads to increased exposure. The problem...

SEO or Content? A Good Freelance Writer can Help with Both

You’re trying to build your business and create a well-rounded marketing strategy. As you work on this, you encounter a common dilemma: Should you hire an SEO specialist or invest in a talented freelance writer? Here’s what you should consider as you decide.  ...

10 Ways Writers Can Cut Filler and Fluff From Their Content

Freelance writers, content marketing professionals and other business communicators know filler and fluff are bad for content, but sometimes they’re difficult to avoid in the writing process. Audiences want immediacy and relevance. Content that fails to deliver within...

Monetizing Your Marketing Content

PowerPublish equips you with the tools to reach a wider audience and monetize your expertise.

Is Forming an LLC a Good Idea for a Freelance Writer?

Freelancing is a popular form of income, with nearly 60 million freelancers operating in the U.S. alone. Thanks to technology, many others are contributing from overseas. While freelancing can take many different forms, one of the most common pursuits is freelance...

How Freelance Writers Can Improve Your Google Search Ranking

Every business wants to be on the first page of Google search results. Ideally, of course, they want to be number one. But what are they doing to get there? Or, perhaps more importantly, what aren’t they doing?

Scale Your Writing with Freelance Writers

What’s more important than the visuals or design of your website? Your content.  It’s nearly impossible to become a leader in the industry without maintaining a blog due to its impact on your ranking on search engines, which drives your sales and your online...

How to Use Brand Journalism to Propel Your Content

What do Nike, Intel, and Marriott all have in common? They’re using branded journalism to promote their brands. What do you have in common with these brands? You can easily take the same approach and make your company succeed. You may assume that setting aside the...

Find Your Voice — and Tone — With a Professional Writer

Writing is about connection. Especially in a post-pandemic world, your audience craves the feeling of a connection to your brand. So, how do you cultivate that connection?  You’ve probably already built your target audience profile and determined “who” it is you’re...

Driving Patient Acquisition Using Brand Journalists

When it comes to bringing in new patients, your healthcare practice’s use of technology is imperative. In fact, 60% of younger patients — the demographic you’re likely targeting — will happily leave a practice over a bad technological experience. For some, this means...

Proposal Writing Tips for Professional Writers

Cover letters are the Rorschach test of the hiring process. What is included — or left off — in a cover letter can make or break a job candidate, regardless of the industry.  In a 2020 survey by ResumeGo, researchers found that 87% of hiring managers actually read...

How to Measure Your Content Marketing ROI

What’s the hallmark of great content marketing? It attracts an audience. These audience members, in turn, generate leads.