PowerPost joins forces with CEO & Founder of The Business of Story, Park Howell. Content marketers are shocked when they see the disconnection between ordinary content and true brand storytelling. Failing to understand the difference leads to high bounce rates, low engagement, and a lack of enthusiasm from your audience.
Together, we use real content examples to show viewers how a brand’s revenue doesn’t lie within its style guidelines. It’s the power to find the brand’s story and take the time and energy to tell that story well.