When your company has a blog, you can almost immediately boost traffic, educate consumers, and even help with sales.
At least a good blog can do that.
This is especially true for tech companies. In the fast-paced tech world, a blog populated with technology content is an instrumental way to stay connected with your customer base. The problem is creating a steady stream of high-quality content that will consistently resonate with readers and perform well.
That’s where professional technology writers come into the picture. As tech companies create content, it’s essential that they turn to freelance and expert writers for help.
1. Contractors Produce Quality Content
Writers can write. It’s as simple as that. You can have your most brilliant engineer write a revolutionary article on a cutting-edge piece of tech, and it could be a complete dud. Why? Because your engineer isn’t a writer.
When you hire a writer, especially from a reputable job platform, you get someone who specializes in their craft. They can hook the reader, draw them in, and keep them engaged. When you outsource the blog writing process, you have a more polished and informative end product.
As a bonus, if you use a professional to generate quality content, you can repurpose it. A good blog can be the source for social media posts, email copy, and more.
2. Freelance Writers Are Relatable
It’s tempting to eschew the thought of a freelance writer for a tech blog because they may lack the knowledge to write about, well, technology. Even if they have experience writing in the tech industry, they don’t know your particular product the way that you do.
If you work with a good writer, this can factor in your favor. Content Marketing Institute reports that 68% of tech content marketers claim their top challenge is creating content that appeals to multiple readers.
A professional writer can serve as the bridge between your complex technical perspective and an uninformed reader looking for information. They can take your tech-heavy jargon and make it relatable for your audience.
Any writer worth their salt will know how to research. This means that as long as you give them the information that they need, you shouldn’t have to worry about them misrepresenting your brand. On the contrary, their professional writing should help to make your message more relatable to prospective and existing customers alike.
3. Professional Writers Understand Sales and Marketing
If a writer makes money writing, there’s a good chance that they understand marketing. Most writers spend their lives generating content that helps promote companies, products, services, and even individuals.
By bringing in a seasoned writer to help with your tech blog, you tap into the services of someone who understands how to write with marketing in mind. They can follow briefs and write content targeted at different points in the sales funnel.
One of the biggest mistakes with company blogs is that some lack a clear purpose and strategy. Hiring a blog writer can help breathe new marketing purpose into a lackluster content initiative.
4. Good Writing Establishes Your Brand
A good blog doesn’t just have promotional value as part of your sales funnel. It also functions as a tool for brand awareness and thought leadership.
You can use white papers and long-form articles to showcase your industry knowledge. You can also use your blog to reinforce your authority in your niche by commenting on current events.
For example, in 2018, data security company Sophos wrote a popular article about social ratings directly connected to an episode of the popular Netflix sci-fi show Black Mirror. The piece commented on both the tech-focused message of the episode as well as similar current events, all through the lens of its tech expertise.
While a blog can boost your authority and brand awareness, though, you want it to do so in a positive manner. That’s where an expert writer can make a difference. Your writer can provide a unique level of expertise, authoritativeness, and trustworthiness in each piece of brand-building content that you create.
5. Freelancers Are Search Engine Optimized
The biggest reason to hire a blog writer for your tech blog revolves around readers. Along with key elements like relatability and quality writing, though, an experienced writer will know how to write with search engines in mind.
Search engine optimization (SEO) includes important content elements, such as:
- Link building
- Internal linking
- Keyword ranking
- Formatting
SEO is an art form, especially when it comes to content. A good writer will be able to entertainingly address a topic with authority, all while seamlessly addressing vital SEO elements as they go along.
The outcome is quality content that doesn’t just satisfy searcher intent. It also boosts traffic, increases domain authority, and leads to long-term marketing results.
Outsourcing Blog Writing as a Tech Company
There are many reasons to outsource your blog writing, especially if you’re a tech company.
An expert writer will be able to produce high-quality content that is simultaneously information-filled and relatable. They can provide a confident style and bold voice that establishes your brand as a thought leader in your industry. They can also improve key marketing elements, from sales funnels to on-site SEO.
If you have a tech blog and you understand the need to outsource your writing, consider these three steps to jump-start the process:
- Conduct a thorough analysis of your current content to identify shortcomings and needs
- Create a clear strategy and establish guidelines for your brand’s voice, style, and tone (like these writers’ guidelines from Monzo)
- Look for high-quality platforms like PowerPublish, where you can hire elite writers to help you craft the best content for your brand
If you can go about hiring a blog writer thoughtfully and strategically, you’ll be able to revolutionize your tech blog and turn it into an informative, entertaining, and effective marketing tool.