If you’re writing your own blog for your small business, you’re allocating valuable time that could be spent on other revenue-driving areas.

Unless you’re also a skilled and passionate writer, a 1,000-word blog post could take you half a day or longer. A professional writer may be able to conduct the necessary research and craft an authoritative, relevant post in half the time.

And while time-savings is a key reason to turn your blog writing over to a professional freelance writer, there are other advantages as well.


A Cost-Effective Content Strategy

Consider what adding a full-time content writer would cost to your company. Think about the salary and benefits costs relative to that employee’s workload. (Do you need one blog per week? Four? Are there other content needs to fill?)

Working with a freelance writing network such as PowerPublish is completely scalable and need-based. If you need a steady stream of blog content, expert writers can provide posts on a recurring basis; if you only desire occasional content, accomplished writers can step in as needed.

Businesses that need assistance with content development can choose a managed plan that includes a dedicated editor who will work with experienced writers to create content that meets your goals. All for lower costs than hiring a full-time, in-house writer or working with a full-service agency.


Content Quality Is Paramount

Often, the first impression that a potential customer has with your services is through your website content. That’s the moment a business has to get them interested in the products or services that you’re selling.

But maybe you see this often on competitor’s sites: When an in-house writer is also an editor, typos and grammatical mistakes creep into the content. Or customers stumble upon a dormant site where the posts are years old. That means the company is missing out on thousands of eyeballs that could be considering its services without any fresh content.

You want your company to show content that is accurate and clear; that it adheres to evolving search-engine standards, such as Google’s focus on content that establishes expertise, authoritativeness and trust. When you spend money on website developers that help you refresh your website regularly, the writing should match the polished look.


Content Consistency and Accountability

One of the most critical factors in building brand awareness is to create regular, quality content that brings in new traffic. Having a stable of high-caliber freelance writers allows for a steady flow of quality content that can be posted on your website routinely.

Every week creates a new opportunity to drive traffic to your website (where you can convert viewers into customers) while imparting insider knowledge that answers questions your customers are looking for. The key is to make sure each blog is engaging and well written.

Fresh content should appear periodically to give users a reason to come back and draw new audiences. Maintaining a regular editorial calendar assures that users aren’t overwhelmed, or that content is overlooked.

Your blogs can be used to explain every aspect of the company’s business. Using superior writers can guarantee that each blog post is relevant and easy to read.


Great Writers Tell Great Stories

There are indirect monetary benefits to hiring someone from the outside to create content for your business. It’s often easier for a freelancer to tell the backstory of your business.

Some of the most compelling reads on a company’s website are about the people who created their company, particularly if it’s a unique product they are selling or has a long history. This is useful for a company with a real emotional connection to its customers.

People love to read about and understand success stories. A great way to introduce potential customers to your site is to tell them about your company’s history and the people that made the business possible.

Professional writers understand how to bridge the details of those stories to form meaningful connections with readers.


Add Content for the Long Run

With stories and blogs created by veteran freelance writers, you can turn viewers of your website into customers without lifting a finger on your keyboard. Saving time and money is an added bonus!

PowerPublish’s team of brand journalists and editors can start your company on the path to success with your blogs. You can hire writers directly through the PowerPublish marketplace or choose a managed content plan that includes editorial and content development services.

When you outsource your brand content to the right provider, you’ll discover content that’s refreshingly readable and delivers results.



Schedule a 30-minute demo below to discover what PowerPublish can do for you.