Here’s a real-world business scenario: You’re a marketing director, HR leader or other executive who needs a professional writer to create first-rate communications that resonate, compel action and forge connections with the right stakeholders or prospects.

You’re on the hunt for an expert wordsmith who can quickly create accurate, accessible content that reflects your brand. But many organizations don’t have internal, full-time writers or relationships with qualified freelance writers.

Finding authoritative writers who can promptly and effectively address your content needs is a challenge that PowerPublish was created to solve.


Journalism and Brand Content

PowerPublish works with proven, vetted writers. Our freelance writers are well-seasoned in diverse subject matters and grasp how to get your message center stage.

They’re quick studies when it comes to communicating a brand’s value system and creatively describing a company’s story. Sometimes this may mean use of customer personas as the communication storytelling vehicle. Other times it may mean shaping fast, concise, demographically specific messaging that speaks directly to well-understood buying patterns at precise socioeconomic levels.

So where do these polished writers come from? In the case of PowerPublish, many of these writers are former journalists turned “brand journalists.”

These writers use a journalistic approach to content that also happens to align with Google guidelines for establishing content relevance (i.e., imparting expertise, authoritativeness and trust). PowerPublish is the definitive marketplace for locating champion writers.

The PowerPublish platform streamlines and facilitates matching organizations in need of content with capable writers. PowerPublish also offers the option of managed content programs for clients who need recurring content with additional editorial and content-development services.

“It’s a whole new gig-driven arena out here,” says Dan Curran, founder and CEO of PowerPublish. “PowerPublish marries businesses looking to outsource content creation with an accessible workforce of smart, strategic writers eager to ply their professional skills. This is a resource that meets broad-based needs.”


From Journalism to Marketing Content

According to, there are currently an estimated 44,700 journalists in the United States. Worryingly, the site also predicts that “job growth for journalists is projected to be negligible through 2024.”

The Pew Research Center corroborates this. “Newsroom employment in the United States has dropped by 26% since 2008,” says Pew. In 2008, there were about 114,000 total newsroom employees — reporters, editors, photographers and videographers — in five industries that produce news: newspaper, radio, broadcast television, cable and “other information services” (the best match for digital news publishers). By 2020, that number had declined to about 85,000, a loss of about 30,000 jobs, with many of those coming in reporting and writing.

But as media organizations began cutting jobs, the need for digital content exploded. Many journalists took their skills and specialized knowledge and applied them to emerging content demands for blogs, sponsored content, white papers, etc.

This employment opening also broadly applies to the wide-open field known as brand content or branded products and services. And marketers looking to hire talent to produce content is another prime space for journalists in search of paid work. In particular, according to industry surveys, global spending on branded content was $7 billion in 2018 and was expected to top $20 billion by the end of 2022. 

The PowerPublish platform is especially relevant in this context. PowerPublish is built around a network of highly skilled writers who are trained to tackle varied subject matter with accuracy and on deadline.



To learn more about how PowerPublish and its accomplished freelance writers can help fulfill your content marketing needs, connect with us today.