What’s more important than the visuals or design of your website? Your content. 

It’s nearly impossible to become a leader in the industry without maintaining a blog due to its impact on your ranking on search engines, which drives your sales and your online exposure. 

Blogs became mainstream in the mid-2000s and are now recognized as one of the most effective tools for forming a relationship with your customers. It’s why top companies like IKEA, Home Depot, and IBM continue to invest in their blogs year after year.

One of the main struggles of producing professional content is overcoming writer’s block or finding the time to set aside an afternoon to compose a blog post. However, when you use a freelance writer platform, you have access to professional writers with a proven track record, and you can quickly obtain content that helps grow your business while staying within your budget.


How Professional Writers Can Help Manage Blog Writing

When you’re managing a busy schedule and working hard to sell your products or services, switching to writer mode and getting creative with your content can be difficult. You may also struggle to research the latest keywords or brainstorm relevant topics your customers want to read about weekly.

When you hire a writer, you can free up extra time in your busy schedule for more important tasks without neglecting consistency with your blog. It’s an excellent way to reach out to your customers and stay connected throughout the month to ensure they remain loyal to your brand. The writer can embody your brand and understand your company’s values to ensure this is translated into your web copy.

Although you may be an expert in the industry, it doesn’t mean your readers are, which is where a freelance writer is needed. Freelance writers and brand journalists are skilled in taking technical terms and complex information and making it easy for the average consumer to understand.  

There will likely never be enough hours in the day to manage your blog on your own. If you don’t have an extensive background in journalism, it can be easy to forget about copyright laws or plagiarism, which can put your company at risk. Using a reputable content agency can allow you to sleep easier at night, knowing the content you publish won’t become a two-edged sword.


Publish More Blogs

In today’s day and age, having quality content on your website isn’t enough to stand out. Consistently posting new and fresh content is critical to growing your readership and increasing your ranking on search engines. Of course, once you post your first few blogs, your readers will expect more. But this can quickly become challenging when you’re attempting to keep up with the many moving parts of your business as it grows. 

You may keep pushing the task aside and attempt to complete it after you send one last email, schedule another meeting, or water the plants in your office. But, after a few days, the blog post can easily fall through the cracks of your hectic schedule and affect your ranking on Google.

Sporadic posts can affect your brand’s reputation and compromise your readership. Consistency is key to appearing reliable and can also increase your sales as you establish yourself as an expert in the industry.

A freelance writer from a platform like PowerPublish can take content tasks off your plate and can allow you to meet all of your blog post deadlines throughout the month and year. In addition, their creativity will make it easy to have unique and engaging topics that speak to your readers and prove you’re knowledgeable to ensure you have more reach.

Not only can you rely on a professional freelance writer to keep your blog updated, but you can feel good knowing it’ll entertain the masses. Professional writers are skilled in telling stories and have the know-how to persuade the reader they need your goods or services without having the same language or tactics as a used car salesman.


Promote Your Brand with Expert Writers

Low-quality writing littered with grammatical errors reflects poorly on your brand and can affect your reputation. It makes your brand look unprofessional and lazy and is one of the quickest ways to lose the trust of your customers. Using the skills and experience of the freelance community allows your copy to establish your voice and prove you’re qualified to provide the products or services you’re selling.

Attempting to hire a writer on your own can be expensive and time-consuming. You’ll quickly discover that not all writers understand your brand or voice. When you use managed options on a freelance writing platform, you can obtain content reviewed by skilled editors before it gets into your hands. The professionals can help you with everything from content calendars to selecting a suitable beat writer for your needs.

Outsourcing quality content isn’t limited to blogs. You can also rely on a professional writer for other writing jobs, including:

  • Infographics
  • Articles
  • Social media posts
  • Landing pages
  • Email copy
  • Press releases
  • Whitepapers


How a Seamless Freelancer Platform Makes It Easy 

As freelance writers have become easier to find in the global workforce, it is possible to hire a writer today and quickly order quality content specific to your brand. You don’t have to worry about looking for a full-time writer to work for your company, but you can increase your savings and reduce your risk with a leading writing platform like PowerPublish.

Best of all, you don’t have to supervise the professional writers who are working for you compared to managing an in-house writer who is on your payroll. You can expect quality content delivered to your inbox by vetted writers with journalistic backgrounds and quick turnaround times.

Ordering content has never been more accessible on PowerPublish’s writing platform, which is easy to navigate. Because every company has different content needs, it’s effortless to order content as you go or rely on a skilled editor to manage the entire process with a subscription plan. Finally, all the complexities of ordering content have been removed so you can have one less headache managing your business.