Name: Danyell Marshall
Title: Senior Content Editor
Location: South Carolina
What is one trait you learned in journalism school/college that you use in your daily life?:
Appreciating failure. Good writing is the product of lots and lots of bad writing.
Journalism background: I started my career in the darkroom of my parent’s print shop, editing newspaper negatives for print. After graduating with a degree in communications I spent a few years at an entertainment news outlet before shifting into automotive journalism.
What do you think is the biggest adversity facing brand marketers in 2022?: Saturation. There is an ocean of content to rank against. Finding relevant and specific keywords requires creativity and flexibility.
What advice would you give to writers making the move to a freelance career: Don’t generalize. It’s tempting to throw your hat in the ring for every job that comes across your desk but to compete in a saturated market you can’t be a generalist. You have to find a niche and establish your authority as an expert. Don’t be afraid to get granular with your focus. I’m not just an automotive journalist. I’m a Japanese import and rally specialist.
What should brands know about working with a PowerPublish editor?: Communication is everything. My favorite client is great at expressing their ideas and I’m great at asking the right questions for the finishing details. They lend me their expertise in their vertical and I apply my expertise in publishing. The result is well-written, finely-tuned content.
What is the worst advice you’ve ever received? I had a professor who was insistent that writing an outline was infantile and should be evolved past. I couldn’t disagree more. If you’ve been writing for 6 months or 6 years, an outline saves a lot of restructuring time.
Everyone needs a break. What was the last book you read?: Sole Survivor by Dean Koontz