Featured
Using AI-Generated Content Can Hurt Healthcare Companies
The healthcare industry is ripe for using content marketing to attract consumers to their websites. Recent studies indicate that 77% of consumers use search engines to investigate healthcare alternatives, and 7% of the daily searches on Google are health-related. So,...
PowerPublish News
The Video Conferencing Explosion in Health Care
The COVID-19 pandemic has demolished everyday life, killing hundreds of thousands of people and harming millions. Finding a bright side to this public health disaster is not possible. But admitting to some positive developments is acceptable. For example, Telehealth...
Guest Blog
Strengthen Your Content Marketing With Clear Storytelling
Companies like Apple, Amazon, Microsoft and Nike have more in common than market eminence; they all have a memorable story behind their founding. By now, millions of people know the story of Steve Wozniak and the late Steve Jobs: They dropped out of college to pursue...
Resources
Advertise to Find Your Best Freelance Copywriters
The world of content marketing has become increasingly competitive, and small businesses need to find the best...
Using Freelance Websites to Find Content Writers
Effective written communication is essential when putting your best foot forward, especially online. Hiring a...
Hire A Writer For Your press Release
If your company is preparing to unveil a new project, earnings report, or other timely information, constructing a...
Opinion
Why B2B Content Matters
Content marketing is one of the best ways for businesses to connect with their audiences, and it’s no different in the B2B world. Like consumers, businesses still need great content to help guide them through their customer journey. Great content also sets you apart...
It Pays to Give: Partnering With Nonprofits
Partnering with a community organization or other charitable nonprofit is not only rewarding, it offers opportunities to enhance your workplace culture and strengthen your bond with your audience. Partnering with a nonprofit organization is about more than charitable...
When Done Right, Short-Form Video Is No Longshot
Video content can be effective, persuasive and engaging, attracting audiences and expanding brand awareness, but only if done right. Here’s how to do it.
SEO or Content? A Good Freelance Writer can Help with Both
You’re trying to build your business and create a well-rounded marketing strategy. As you work on this, you encounter a common dilemma: Should you hire an SEO specialist or invest in a talented freelance writer? Here’s what you should consider as you decide. ...
Tricks & Treats of Outsourcing Your Content Writing
Whether you constantly struggle with writer’s block or don’t have the budget to add a full-time content whiz to your team, outsourcing your content writing is a necessity to take your business to new heights. Relinquishing control of your content can be spooky, but...
Brand Journalism: The Next Step for Content Creation
The advent of brand content creation was a breath of fresh air. Customers had grown tired of blatant advertisements, junk mail, cheesy commercials, web pop-ups and banner ads. Brands that developed their own content provided a way to promote a business’s goods or...