How to Write Empowering Social Media Posts

2022-03-22T14:21:12-05:00August 14, 2020|Opinion|

Your organization does great work and has important things to say! No one questions that. But, do you know how to develop content marketing strategies that will take your message to followers by social media posts?

Don’t worry if you haven’t had much luck, yet. It’s a skill that everyone can learn. Start by paying attention to these five tips.

1.  Provide a clear message

You have a lot of things that you want to communicate. That’s terrific! It shows that your group has a sincere passion for what you do.

Trying to say too much at once, however, can water down your messages and make them unappealing to social media followers.

Don’t forget that you have unlimited opportunities to reach your audience. Take advantage of that by focusing on one message per post. For example, a healthcare company that wants to teach people how to wear face masks can post one message explaining that the mask should cover the mouth and nose. You can use future posts to give people statistics and other tips.

The CDC has wonderful examples of how healthcare organizations can provide clear messages. In its COVID-19 content marketing campaign, it produced short videos and simple images with clear statements like #COVIDStopsWithMe positioned under a man wearing a mask.

2.  Create targeted content

No one wants to read generic content. Get your audience excited by giving them something unique that addresses a specific problem or question. For example, you might want to request questions from your audience. The following day, you can release a short video that gives a straightforward answer in a fun way.

Remember that you can use social media posts to direct people to lengthier content, including webinars, videos, and blogs. As long as your social media post gives people a compelling reason, they will click your link to learn more. At that point, you can dig deeper into details with thought leadership posts and lead generation forms.

Most of all, don’t be afraid to take some calculated risks. If something doesn’t appeal to your audience, you can abandon that strategy. If something gets a lot of attention, then you can follow that track to build your audience and get more people involved.

3.  Give calls-to-action

You need to do more than deliver your message to the people. You need them to act on what you give them. A post without a call-to-action (CTA) probably won’t accomplish much.

Learning to write engaging CTAs can motivate more people to follow through. Don’t leave your audience wondering what to do next. Tell them! If you want them to take advantage of your telehealth services, include a CTA that says, “click here to schedule a telehealth meeting.”

4.  Research trends

The 24-hour news cycle can feel like such a bore. It often means that people hear the same stories over and over and over. Following trending news articles makes it easier for you to focus on emerging stories before they wear out their welcome.

You can keep your eyes peeled for stories that connect to your organization’s mission. Then, when you spot a compelling story about the rise of teleconferencing and video conferencing, you can use it as an opportunity to post about your products and services that relate to the field.

Also, make sure you pay attention to trending keywords and social media hashtags. They may not seem important, but they can make a big difference in the number of people who find your post. You want to keep your current followers happy, but you also want to grow your audience.

Don’t spend hours on content marketing that doesn’t include hashtag research. Otherwise you could be wasting your time on content that no one sees!

5.  Use consistent fonts and colors to identify your brand

Ultimately, you want your social media posts to give people useful information, grab their attention and make them more familiar with your work.

You’ll often get the best results when you have fun exploring creative ideas. But you can’t forget that content marketing is still marketing. You have to pay attention to the details.

Make your brand more recognizable by using consistent fonts, colors and images throughout your messages. You need elements that tie together your social media posts, videos, blog posts and landing pages. A visual brand will make your organization stand out no matter where you post.

Still struggling to get your message to the people? It takes time and the right tools. Schedule a free demo from PowerPublish to learn more about how our platform can help you manage your content across every site you use.

Go to Top