When it comes to bringing in new patients, your healthcare practice’s use of technology is imperative. In fact, 60% of younger patients — the demographic you’re likely targeting — will happily leave a practice over a bad technological experience.

For some, this means digital billing and automatic scheduling. For others, this is recognizing that a healthcare provider isn’t considering content as part of an overall digital restructuring. Regular use of quality content has the potential to improve patient acquisition rates. When your healthcare organization posts well-researched content, it will back up your organization’s medical authority and win patients’ trust. 

Professional writers and brand journalists can help you accomplish this with ease.

By utilizing updated fact-driven data, healthcare managers can anticipate trending demands from patients and caregivers, gaining them the advantage of addressing issues before they’re called out. Predictive reports written by expert writers will help minimize service complaints while raising the overall satisfaction levels of staff and patients.

The Digital Age is characterized by the exchange of rapid and accurate information on the internet. Such sophisticated technology has been a cornerstone of telehealth and telemedicine practices. Healthcare organizations can significantly improve their professional reputation by capitalizing on the latest digital trends to provide the most engaging and meaningful content for their audience.


Define the type of content

It’s important to identify types of content for your site before diving down into its technical details. When classifying types, it helps to start by defining the tonality and purpose. Some facilities offer content in a clinical consultation style, which delivers a friendly tone with a sense of authority. Other healthcare organizations have prepared content in casual and actionable styles filled with easily digestible information. Professional writers and brand journalists can work with you to help your team determine the best format and tone for your audience.

The nature of your practice and your content’s goal ultimately decides the style of content. For example, the language and content in a monthly e-newsletter from a pediatric institution will vastly differ from a cardiologist clinic’s publication. Recognizing your target demographic’s needs and the best-suited approach to localizing information within that group is essential.

Ideally, your practice should create a variety of content to improve acquisition rates from multiple channels. Popular content includes social media updates (including virtual events), email newsletters, educational blogs, and live streaming videos. When you hire a writer, you can be sure your content is relevant, newsworthy, timely, and engaging.


Understand the power of content

Quality healthcare content marketing should be prepared with the right objectives in mind. This most often means prioritizing the needs and concerns of your patients. Consider your content as an extension of your professional healthcare services. As such, every word, image and video will affect the public perception of your services. This is where expert writers come in.

Planning and revising every bit of healthcare content to ensure the details are accurate and valuable for your audience is essential. Avoid using sales language or insensitive expressions, which can be inappropriate and quickly detected by patients. Your writer will make sure to apply an empathetic and helpful tone focused on improving the lives of your patients. 

Additionally, sharing knowledge of the latest medical techniques and treatments will improve readers’ confidence in your practice or company as a leader in the field. Always ensure that your site has the capabilities for a feedback loop where patients can leave reviews that will raise your practice’s overall reputation.


Enhance your content with online strategies 

SEO (Search Engine Optimization) has remained the gold standard for effective online content. A solid SEO strategy with your publishing software will drastically improve the number of visitors to your site (and potentially acquisition rates) by raising your web page’s ranking. It’s achievable by adding trending keywords to your content.

However, you should never oversaturate your written content with a target keyword. Google’s algorithm detects and disqualifies content that seems unnatural. Experts recommend using keywords no more than five times in a given piece of content.

Another practical approach to raising an online reputation is providing insightful answers to the most common queries and problems encountered with patient care. This strategy helps elevate your reputation as a reliable expert in real-world issues.

When you work with a managed team that includes an editor and freelance writer, you will have specialized attention to up-to-date queries and topics within your field. Your team can update you on the latest information about what patients across the country or in your region are searching for to make sure that your brand ranks with the right answers at the right time.


Bridging the gap between content and acquisition

Expert writers can help lead the charge for healthcare organizations that need a content boost to improve patient acquisition rates. Patients grade old, outdated websites as a negative to your company and as a reason to leave your practice or brand. Updating your website is as simple as working with a professional writer or a team to create a plan to maintain your patient roster and help improve your acquisition rate.

PowerPublish is delivering a revolution to content publishing solutions. Our specialized platform equips brands and content creators with the right tools to succeed as thought leaders in their field. The future of content development is now.