Make Your Next Content Marketing Hire a Brand Journalist
Whether you’re trying to increase awareness, build thought leadership or grow your business, hiring a brand journalist can help you meet your content goals.
Writers Help Your Software Brand Create Multimedia Content
Everyone needs content these days. But what kind of content is the right one for your brand? Most people answer that question within the natural scope of their industry. In the case of the code-driven tech world, the answer often seems to focus on content containing text. It’s easy for a ...
7 Ways to Make Your Technology Blog About the UX
Technology is a powerful tool. It’s transformed everyone’s lives — often for the better. However, tech also comes with its drawbacks, not the least of which is the fact that it can be difficult to use at times. Whether it’s from user error, bugs, malware or faulty hardware, there are plenty ...
Is It Time to Outsource Your Healthcare Content Writing?
If your healthcare organization wants to differentiate itself in the digitally transformed marketplace, it must have a robust online presence. While there are many ways to accomplish this, one of the most effective tactics involves publishing quality healthcare content. Your first instinct may be to generate the content yourself, but do ...
Is Your Blog Writing Reflecting Your Brand’s Storytelling?
Maintaining an active blog on your brand’s website can help you increase online visibility and acquire more customers. However, it is vital that your blog writing reflects your brand’s storytelling voice. If the tone, style, and voice of your content vary from blog to blog, you will have a difficult time ...
5 Types of Legal Content You Should Produce Each Month
Robert McKay, the former president of the New York City Bar Association and dean of the New York University Law School, once delivered a quote that accurately summed up the profession. “Lawyers are seldom loved but often needed.” ESPN Business and Legal Analyst Andrew Brandt used an analogy that shows up ...
Why the Demand for Freelance Writers Has Skyrocketed
High-quality freelance writers and brand journalists are currently in high demand and stand to be for years to come. Although the content marketing and freelance writing markets were already growing before COVID-19, the pandemic accelerated their growth, opening a sea of opportunities for freelancers. Taking the plunge to work on your ...
Create Content for Humans First and Search Engines Second
If you’ve heard it once, you’ve heard it a thousand times: Content is king. It’s everything for modern marketers. Everyone and their mother is creating some form of content. The problem is that simply “making content” doesn’t cut it anymore. Writing a few paragraphs and stuffing them with keywords won’t yield ...
Writer Marketplaces Will Replace Ad Agencies. Here’s Why.
There are many ways that we are decentralizing the modern workspace. Remote work is pushing leaders to delegate more responsibilities to team members. It’s also empowering employees to step up to the plate and own their new duties. Meanwhile, automation streamlines workflows and eliminates the need to tend to countless mundane ...
How Message Maps Can Take Your Content to the Next Level
It’s no secret that creating a consistent message across your brand can be challenging. Aligning everything from packaging to content to IT support is complex. Even within a single department (like marketing), utilizing the plethora of digital promotional channels available — and maintaining the same message and brand voice across them ...