“You miss 100% of the shots you don’t take.” This quote is attributed to hockey great Wayne Gretzky, though its impact is easily felt off the ice and outside of sports: increased production leads to increased opportunity, which leads to increased exposure. The problem is where to find the time for ...
If you’re writing your own blog for your small business, you’re allocating valuable time that could be spent on other revenue-driving areas. Unless you’re also a skilled and passionate writer, a 1,000-word blog post could take you half a day or longer. A professional writer may be able to conduct the ...
Here’s a real-world business scenario: You’re a marketing director, HR leader or other executive who needs a professional writer to create first-rate communications that resonate, compel action and forge connections with the right stakeholders or prospects. You’re on the hunt for an expert wordsmith who can quickly create accurate, accessible content ...
As the healthcare industry shifts to value-based care, the emphasis on patient experience and patient choice have also amplified the importance of content marketing in keeping patients apprised of health services, changes to insurance coverage and other significant information. A sound content strategy implemented by an experienced healthcare freelance writer can ...
Your organization does great work and has important things to say. But how do you effectively convey your brand and your messaging to your followers — and prospects — through social media content? Here are five tips to establish a solid foundation for social media messaging: 1. Provide a Clear ...
Content marketing is one of the best ways for businesses to connect with their audiences, and it’s no different in the B2B world. Like consumers, businesses still need great content to help guide them through their customer journey. Great content also sets you apart as an authority on your subject and ...
Partnering with a community organization or other charitable nonprofit is not only rewarding, it offers opportunities to enhance your workplace culture and strengthen your bond with your audience. Partnering with a nonprofit organization is about more than charitable giving, although donations are certainly beneficial. A nonprofit partnership is about building relationships ...
Video content can be effective, persuasive and engaging, attracting audiences and expanding brand awareness, but only if done right. Here's how to do it.
You’re trying to build your business and create a well-rounded marketing strategy. As you work on this, you encounter a common dilemma: Should you hire an SEO specialist or invest in a talented freelance writer? Here’s what you should consider as you decide. Both Content and SEO are Crucial The ...