The healthcare industry is ripe for using content marketing to attract consumers to their websites. Recent studies indicate that 77% of consumers use search engines to investigate healthcare alternatives, and 7% of the daily searches on Google are health-related. So,...
“You miss 100% of the shots you don’t take.” This quote is attributed to hockey great Wayne Gretzky, though its impact is easily felt off the ice and outside of sports: increased production leads to increased opportunity, which leads to increased exposure. The problem...
If you’re writing your own blog for your small business, you’re allocating valuable time that could be spent on other revenue-driving areas. Unless you’re also a skilled and passionate writer, a 1,000-word blog post could take you half a day or longer. A professional...
Here’s a real-world business scenario: You’re a marketing director, HR leader or other executive who needs a professional writer to create first-rate communications that resonate, compel action and forge connections with the right stakeholders or prospects. You’re on...
As the healthcare industry shifts to value-based care, the emphasis on patient experience and patient choice have also amplified the importance of content marketing in keeping patients apprised of health services, changes to insurance coverage and other significant...
Your organization does great work and has important things to say. But how do you effectively convey your brand and your messaging to your followers — and prospects — through social media content? Here are five tips to establish a solid foundation for social media...
