You Need More Content; Our Upgraded Platform Can Help

You Need More Content; Our Upgraded Platform Can Help

“You miss 100% of the shots you don’t take.” This quote is attributed to hockey great Wayne Gretzky, though its impact is easily felt off the ice and outside of sports: increased production leads to increased opportunity, which leads to increased exposure. The problem...
Why Small Businesses Should Outsource Blog Writing

Why Small Businesses Should Outsource Blog Writing

If you’re writing your own blog for your small business, you’re allocating valuable time that could be spent on other revenue-driving areas. Unless you’re also a skilled and passionate writer, a 1,000-word blog post could take you half a day or longer. A professional...
Where Did All the Journalists Go? (To Write Brand Content)

Where Did All the Journalists Go? (To Write Brand Content)

Here’s a real-world business scenario: You’re a marketing director, HR leader or other executive who needs a professional writer to create first-rate communications that resonate, compel action and forge connections with the right stakeholders or prospects. You’re on...
Healthcare Marketing Content and Patient Engagement

Healthcare Marketing Content and Patient Engagement

As the healthcare industry shifts to value-based care, the emphasis on patient experience and patient choice have also amplified the importance of content marketing in keeping patients apprised of health services, changes to insurance coverage and other significant...
How to Write Empowering Social Media Posts

How to Write Empowering Social Media Posts

Your organization does great work and has important things to say. But how do you effectively convey your brand and your messaging to your followers — and prospects — through social media content? Here are five tips to establish a solid foundation for social media...