As a general rule of thumb, every business should have a blog. It provides a long-term source of online content that can continue to work for your brand in perpetuity. The thing is, most businesses know this, and they’re pumping out content hand over fist. That makes it easy to ...
It’s been a tough decade for journalists. According to the Columbia Journalism Review, in 2020 alone, more than 50 newsrooms were shuttered for good, and countless others shrunk their reporting staff through mass layoffs and buyouts. And that’s on top of the seismic industry shifts and significant downsizing that have occurred ...
As we know, content is king. High-quality, carefully distributed content can dramatically boost website traffic, earn industry recognition and significantly increase ROI. And while ad agencies can help you realize your marketing goals, they tend to charge sky-high fees. What if, instead of relying on expensive external services, you could create ...
What is a blog? Ask three business owners this question, and the chances are you’ll get three different answers. When blogs first rose to prominence, they were little more than personal, digitized diaries. Today, the definition of a blog is much broader — perhaps too broad. There are nearly 32 million ...
Finding a good freelance writer can sometimes feel like looking for a needle in a haystack. There are tens of millions of contractors out there, and working as a professional writer or a freelance editor remains among the most popular forms of independent income. With so many options available, finding a ...
The need to churn out a continual flow of content for a business’s marketing channels can be exhausting. Making that content interesting each and every time can feel impossible. If you’re struggling to develop good content your audience wants to engage with regularly, you may need to rethink your creative process. ...
An editorial calendar is a fundamental first step in creating and delivering high-quality content that makes an impact.
If you’re a SaaS provider, an IT business, or any other kind of tech company, you want to have a good tech blog — and a solid blog writer, to boot. Generating quality technology content can help you attract customers and stand out against the competition. Hiring a good freelance writer ...
There are many addressable ways for tech companies to maintain a profitable business. From accounting to HR, marketing to sales, there’s much more to a thriving tech brand than developing cutting-edge software. You can meet many of these needs with either in-house or contracted workers. You can hire a sales team ...
The solution for your marketing team’s stretched resources? Outsourcing your blog content, but being selective about with whom you choose to do so.