You Need More Content; Our Upgraded Platform Can Help

“You miss 100% of the shots you don’t take.” This quote is attributed to hockey great Wayne Gretzky, though its impact is easily felt off the ice and outside of sports: increased production leads to increased opportunity, which leads to increased exposure. The problem is where to find the time for ...

2022-12-21T17:10:25-05:00December 13, 2022|Opinion|

Why Small Businesses Should Outsource Blog Writing

If you’re writing your own blog for your small business, you’re allocating valuable time that could be spent on other revenue-driving areas. Unless you’re also a skilled and passionate writer, a 1,000-word blog post could take you half a day or longer. A professional writer may be able to conduct the ...

2022-12-07T14:42:07-05:00December 7, 2022|Opinion|

Where Did All the Journalists Go? (To Write Brand Content)

Here’s a real-world business scenario: You’re a marketing director, HR leader or other executive who needs a professional writer to create first-rate communications that resonate, compel action and forge connections with the right stakeholders or prospects. You’re on the hunt for an expert wordsmith who can quickly create accurate, accessible content ...

2022-12-06T10:15:46-05:00December 6, 2022|Opinion|

Healthcare Marketing Content and Patient Engagement

As the healthcare industry shifts to value-based care, the emphasis on patient experience and patient choice have also amplified the importance of content marketing in keeping patients apprised of health services, changes to insurance coverage and other significant information. A sound content strategy implemented by an experienced healthcare freelance writer can ...

2022-11-29T18:04:03-05:00November 29, 2022|Opinion|

How to Write Empowering Social Media Posts

Your organization does great work and has important things to say. But how do you effectively convey your brand and your messaging to your followers — and prospects — through social media content? Here are five tips to establish a solid foundation for social media messaging:   1. Provide a Clear ...

2022-11-23T11:38:49-05:00November 23, 2022|Opinion|

Why B2B Content Matters

Content marketing is one of the best ways for businesses to connect with their audiences, and it’s no different in the B2B world. Like consumers, businesses still need great content to help guide them through their customer journey. Great content also sets you apart as an authority on your subject and ...

2022-11-22T17:43:36-05:00November 22, 2022|Opinion|

It Pays to Give: Partnering With Nonprofits

Partnering with a community organization or other charitable nonprofit is not only rewarding, it offers opportunities to enhance your workplace culture and strengthen your bond with your audience. Partnering with a nonprofit organization is about more than charitable giving, although donations are certainly beneficial. A nonprofit partnership is about building relationships ...

2022-12-15T07:58:23-05:00November 11, 2022|Opinion|
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