How to Interview a Subject Matter Expert (SME)

Information based on interviews with subject matter experts (SMEs) adds credibility and depth to marketing content. An SME interview can be critical to creating content that helps readers solve problems or gain an understanding of a product or service. An SME can impart a wealth of detailed, technical knowledge during an ...

2022-11-14T15:46:24-05:00November 14, 2022|Guest Blog|

Strengthen Your Content Marketing With Clear Storytelling

Companies like Apple, Amazon, Microsoft and Nike have more in common than market eminence; they all have a memorable story behind their founding. By now, millions of people know the story of Steve Wozniak and the late Steve Jobs: They dropped out of college to pursue their daring vision in Jobs' ...

2022-11-10T15:41:04-05:00November 10, 2022|Guest Blog|

11 Soft Skills Brands Can Find In a Freelance Writer

When you hire a writer, you know what questions to ask, but do you know what you’ll get? Freelance writers bring a wealth of writing talent that can raise your content and expand your brand. They also provide something beyond the expectations of writing, editing, and design: soft skills.  What kind ...

2022-09-19T13:38:32-05:00September 19, 2022|Guest Blog|

Freelance Writing in 2022 Looks Different. Here’s Why.

Freelancing — and especially freelance writing — is nothing new. At this point, everyone and their mother know the stats that “so many tens of millions of people are freelancing” and “freelancing is the future.”    But the truth is, the gig economy isn’t one predictable, formulaic string of uphill growth. ...

2022-08-08T10:55:56-05:00August 8, 2022|Guest Blog|

Beyond Woke: Use a Freelance Writer to Embrace Social Justice

If you believe that everyone deserves the same economic, social and political opportunities, you believe in the fundamentals of social justice. But the scope of this term isn’t limited to individual activism. Today’s brands, like people, have the power to elevate marginalized communities and underserved populations through their active involvement in ...

2022-09-27T07:31:06-05:00June 20, 2022|Guest Blog|
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