Information based on interviews with subject matter experts (SMEs) adds credibility and depth to marketing content. An SME interview can be critical to creating content that helps readers solve problems or gain an understanding of a product or service. An SME can...
Companies like Apple, Amazon, Microsoft and Nike have more in common than market eminence; they all have a memorable story behind their founding. By now, millions of people know the story of Steve Wozniak and the late Steve Jobs: They dropped out of college to pursue...
Like many writers, I am my own worst editor. This is because writers — as human beings — are inclined to read our words as we intended them and not necessarily as we typed them. Of course, the typo we missed or “M” state we misabbreviated or paragraph we copied and...
When you hire a writer, you know what questions to ask, but do you know what you’ll get? Freelance writers bring a wealth of writing talent that can raise your content and expand your brand. They also provide something beyond the expectations of writing, editing, and...
Freelancing — and especially freelance writing — is nothing new. At this point, everyone and their mother know the stats that “so many tens of millions of people are freelancing” and “freelancing is the future.” But the truth is, the gig economy isn’t one...
If you believe that everyone deserves the same economic, social and political opportunities, you believe in the fundamentals of social justice. But the scope of this term isn’t limited to individual activism. Today’s brands, like people, have the power to elevate...
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