It’s a new world. While corporate leaders once did everything in their power to avoid taking a stand in anything seen as political, a growing focus on social justice and brand activism have changed this.

  • Me Too Movement.
  • Climate change.
  • Black Lives Matter.
  • Hate speech online. 

Remaining neutral in the face of social change is more often being seen as complicity in upholding outdated and unjust ideas, actions and systems. This guide will help you understand why taking a stand is not only important — it’s essential


  • What brand activism means
  • Why it matters
  • How brand activism affects B2B

We take a closer look at how to instigate change, the common mistakes made by brands and financial losses that can occur along the way.