Featured
Find the Best Creative Writers for Your Project
As businesses continue to recognize the value of high-quality content, the demand for creative content writers has skyrocketed. Marketers have turned to freelance writers and creators to develop innovative and creative pieces that swell engagement and drive value. A...
PowerPublish News
PowerPublish Recognized as G2 Leader
G2, the leading technology review site, once again acknowledged PowerPublish as a leading freelance marketplace. PowerPublish has received a High Performer Award for providing access to exceptional B2B editors and writers. G2 declared PowerPublish an industry-leading...
An Interview with Dan Curran, Founder and President of PowerPublish
The gig economy is revolutionizing outdated and ineffective marketing practices. Brands that see the value in journalistic content and talent outsourcing are seeing impactful results, strong ROI and reduced costs — leaving antiquated ad agencies in their dust. This...
Guest Blog
How to Interview a Subject Matter Expert (SME)
Information based on interviews with subject matter experts (SMEs) adds credibility and depth to marketing content. An SME interview can be critical to creating content that helps readers solve problems or gain an understanding of a product or service. An SME can...
Resources
Find the Best Creative Writers for Your Project
As businesses continue to recognize the value of high-quality content, the demand for creative content writers has...
Using AI-Generated Content Can Hurt Healthcare Companies
The healthcare industry is ripe for using content marketing to attract consumers to their websites. Recent studies...
The Rise of Subject Matter Entrepreneurs: How Freelance Marketing Experts Are Redefining the Future of Work
It is becoming obvious that, moving forward, successful brands will be built by a dynamic, fluid and diverse...
Opinion
Using AI-Generated Content Can Hurt Healthcare Companies
The healthcare industry is ripe for using content marketing to attract consumers to their websites. Recent studies indicate that 77% of consumers use search engines to investigate healthcare alternatives, and 7% of the daily searches on Google are health-related. So,...
You Need More Content; Our Upgraded Platform Can Help
“You miss 100% of the shots you don’t take.” This quote is attributed to hockey great Wayne Gretzky, though its impact is easily felt off the ice and outside of sports: increased production leads to increased opportunity, which leads to increased exposure. The problem...
Why Small Businesses Should Outsource Blog Writing
If you’re writing your own blog for your small business, you’re allocating valuable time that could be spent on other revenue-driving areas. Unless you’re also a skilled and passionate writer, a 1,000-word blog post could take you half a day or longer. A professional...
Where Did All the Journalists Go? (To Write Brand Content)
Here’s a real-world business scenario: You’re a marketing director, HR leader or other executive who needs a professional writer to create first-rate communications that resonate, compel action and forge connections with the right stakeholders or prospects. You’re on...
Healthcare Marketing Content and Patient Engagement
As the healthcare industry shifts to value-based care, the emphasis on patient experience and patient choice have also amplified the importance of content marketing in keeping patients apprised of health services, changes to insurance coverage and other significant...
How to Write Empowering Social Media Posts
Your organization does great work and has important things to say. But how do you effectively convey your brand and your messaging to your followers — and prospects — through social media content? Here are five tips to establish a solid foundation for social media...